Last updated: 11 November 2026
Who we are
Elf Messages is run by Magnifica Technologies Ltd, a company based in the UK. If you have any questions about your information, email us at info@magnifica.co.uk.
What we collect
- Your name and email address, so we can send you your recording.
- Your message, which often includes your children's names and family news. We only use it to make your recording.
- Payment details are handled by Stripe. We never see or store your card details.
- Daily idea emails: if you sign up, we keep your email address and your time zone (so each idea arrives at lunchtime where you are).
- Basic website statistics: if you allow it, Google Analytics tells us how many people visit and which pages are popular.
How we use it
- To record your Elf Message and email you a link to it.
- To send you emails about your order, such as when your elf is assigned and when your message is ready.
- To send you one follow-up email with a discount code to share with friends and family. You can ask us not to.
- If you sign up for daily Elf on the Shelf ideas, to send you one idea a day from 1 to 25 December. Nothing is sent until you confirm by clicking the link in our first email, and every email has a link to unsubscribe.
We don't sell your information, and we don't use it for anything else.
Who we share it with
Only the services that help us run Elf Messages:
- Stripe, to take payments.
- Microsoft Azure, which hosts the website and stores messages and recordings.
- SendGrid, which sends our emails.
- Google Analytics, for website statistics.
Cookies
We only use cookies that the website needs to work, such as one that protects our forms from misuse. Google Analytics cookies are only set if you choose "Accept" on our cookie banner. You can change your mind at any time.
Your recording
Your recording has its own private link. Anyone who has the link can play it, so only share it with people you'd like to hear it.
How long we keep it
If an order isn't paid for, we delete it within a few hours. We keep paid messages and recordings so you can come back and play yours again. If you'd like yours deleted, just email us.
If you unsubscribe from the daily idea emails, we stop sending them straight away. If you never confirm your sign-up, you won't get anything after the first email.
Your rights
You can ask to see the information we hold about you, have it corrected, or have it deleted. Email info@magnifica.co.uk and we'll sort it out. If you're unhappy with how we've handled your information, you can complain to the Information Commissioner's Office (ICO).